15+ years of marketing and communications experience
With years of dynamic experience in marketing and communications across diverse industries and brands, I have played pivotal roles in the internal and external growth stories of high-potential companies.
At the heart of my career is a commitment to crafting and executing impactful strategies that elevate brands, drive results and enhance company culture. My experience includes contributing to notable corporate milestones, such as strategic acquisitions, company rebrands and going public.
Throughout my career, I’ve had the privilege of being part of cross-functional teams encompassing various marketing disciplines, including internal communications, branding, demand generation, PR, social media and events. I take pride in my ability to build and implement high-performing marketing and communications strategies from the ground up.
If that’s not enough, I have a corgi named Norman who loves making appearances in virtual meetings. That’s a pretty great perk, I think.
Let's connect and explore opportunities to collaborate!
Areas of focus:
Copywriting
Copywriting is the art of crafting compelling and persuasive content that drives action. As a copywriter, I specialize in creating engaging copy that captivates audiences, boosts brand awareness, and drives results. From website content to marketing campaigns, I'll help you communicate your message effectively and achieve your business goals.
marketing strategy
Marketing strategy is the blueprint that guides businesses in reaching their target audience and achieving their objectives. As a seasoned marketing strategist, I specialize in developing tailored plans that leverage data-driven insights to maximize ROI across various channels. From brand positioning to campaign execution, I’ll work closely with you to craft strategies that drive growth and deliver tangible results.
brand tone/voice
Brand tone/voice is the personality and style of your brand's communication. As a specialist, I’ll help you define and refine your unique tone/voice to ensure consistency and resonance across all channels. From friendly and conversational to authoritative and professional, I’ll tailor the tone/voice to reflect your brand identity and connect with your target audience.
marketing/communications analytics
Marketing/communications analytics involves systematically analyzing data to measure the effectiveness of marketing efforts and communication strategies. As an analytics expert, I extract actionable insights from metrics such as website traffic, social media engagement, and email performance. By interpreting data trends and performance metrics, I’ll help you optimize your strategies to enhance audience engagement and achieve your marketing goals.
brand guidelines
Brand guidelines are a roadmap for maintaining consistency and coherence in brand messaging and visuals. I’ll collaborate with you to develop comprehensive guidelines from logo usage and color palettes to tone/voice and messaging standards. These guidelines will empower you to build a recognizable brand identity across all platforms and touchpoints.
corporate culture
Company culture encompasses the values, beliefs, and behaviors that shape the identity and environment of an organization. As a culture enthusiast, I’ll help you cultivate a vibrant, inclusive culture that fosters employee engagement, creativity, and collaboration. I’ll help you feel empowered to thrive and achieve sustainable success by aligning culture with your strategic goals.
Current and past partners:
Let's chat.
Use the form below to contact me if your brand awareness strategy needs a boost. Please provide details about your current struggles and what you hope to achieve. Include any of your relevant links (website, LinkedIn, etc.).